Points of Gravity – The Candidate Gravity System

Thanks to those who attended Revolutionary Recruiting at the Staffing Industry Forum. I promised 20 more potential Points of Gravity for enhancing your company’s gravitational field in the market. Here those are:

  1. College and trade school recruiting
  2. Providing outplacement services
  3. Contacts from trade association websites
  4. Speaking at events attended by potential candidates
  5. Mining social media sites
  6. Sponsoring and/or participating in user or trade specialty groups
  7. Partnering with continuing education providers
  8. Press releases and being quoted in the media
  9. Hosting content-rich workshops
  10. Sponsorship of events that attract your types of candidates
  11. Participating on your city or county Economic Development Council
  12. Mining zabasearch.com and pipl.com
  13. Attractive, value-added content on your blog
  14. Hosting targeted happy hours
  15. Marketing at churches and community centers
  16. Direct mail campaigns
  17. Micro-targeting of advertisements
  18. Newsletters
  19. YouTube channel with candidate specific videos
  20. Networking groups

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