Ready for your Career Site Makeover?

Originally posted on the SmashFly Recruitment Marketing Blog.

I was flipping through the channels last night and I came across Extreme Makeover: Home Edition. Every week they take a run-down home, tear it down and put a brand new home in it’s place for a low income family. It is a pretty awesome idea.

And it got me thinking. How many times do most companies take a look at their career sites to decide if a makeover is needed? I’ve looked at a ton of Career Sites and while some are great, others appear pretty rundown with inaccurate or outdated information.

Is it time for your Career Site to have a Makeover? It just might be and here are some basic tips for making sure your Career Site always looks brand new:

SEO: There are a decent amount of ways to help get SEO traffic to your Career Site and here’s a quick rundown that can help your recruitment marketing efforts:

Keyword Rich Page Title: This is pretty important. Here is a list of do’s and don’ts from Hubspot.
Multiple Pages: Each job position you display and each section of content you create should be it’s own webpage with it’s own page title with unique keywords (i.e. Every page shouldn’t have the page title “[Our Company] jobs”). This is especially true if you include unique job descriptions on your site.
In-Page Links: Make sure to have internal links to other pages of your career site with relevant keywords in the anchor text.
Candidate Capture: When a candidate comes to your careers page, it is a great time to capture their contact information as they are obviously interested in your company. Have an easy to use contact form on the front page of your careers site that connects to a Recruitment CRM or Database as you can use these contacts in future job email campaigns. Also, collect recruitment metrics on how many people visit your site and apply for job positions.

Employer Branding: Candidates that come to your Career Site want to learn more about your company and what it is like to work there. Make sure to have content that highlights the perks of working for your company and get employees to share their experiences with potential candidates, whether through video or blogging. The most qualified candidates want to know the working environment before they apply.

A Career Site can be a great way to educate candidates and add them to your Talent Network. But don’t just stop after initially creating your Career Site, continue adding content and highlight why it’s great to work for your company!

About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily distribute and more importantly measure the performance of their recruiting efforts online.

The WildFire recruitment marketing platform offers every tool you need for your recruitment marketing needs all in one centralized solution including Real-Time Recruitment Metrics, Job Ad Distribution (job boards, social networks, SEM, email & SMS campaigns), Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.