At the risk of offending about 97.2% of corporate recruiters in the industry – It’s time I raised what I believe to be a very important issue. I’m all about breaking the stereotype, promoting a unique personal brand and offering a point of difference…. It’s hard enough as a recruiter to distinguish yourself from your competitors in a saturated market, and the last time I looked there was no mandatory uniform all recruiters must stringently adhere too with Orwellian conformity…
OK - enough of the gasconading (like that one?) and boring overuse of big words, I guess what I’m asking is… Why the hell do recruiters - almost to a man (or woman), insist on mincing round town with a great, big black compendium that SCREAMS ‘Look at me!!! I’m a Recruiter?’
For crying out loud… our industry has surely reached the stage where we can do without Compendiums. We are not law enforcers who have to carry a gun, nor are we a Barrister who has to wear a wig, and we sure as hell aren’t the Arsenal Football Club post 2005 - who seem compelled to forego winning any trophies…
No, we are Recruiters. We should be proud of expressing our individuality to both our clients and candidates…
I’ve heard all of the arguments for Compendiums before:
Simple facts are, you might as well be wearing a High Visibility Vest printed with the words ‘Hi, I’m a recruiter… just like that bloke over there… You see, the other one holding a Compendium…. Oh, look there’s another just like me… and another…. Golly, there are quite a lot of us aren’t there?’
Clients and candidates are always looking for that point of difference. Sure, that point of difference probably shouldn’t be as shallow as a visual ‘What’s that you’re carrying in your hand there? Oh it’s a compendium… Is that like standard issue for you recruiters?’ type of point of difference, but to be honest any way you can differentiate yourself from your competitors in the market has got to be a good thing… right? Well maybe not any way… clearly there are a few things that are totally out of bounds… like… um… offering to drop your fees without dropping your level of service… but I digress.
I’m of the firm belief that a compendium serves no real purpose – simple as that. All it does is identify you as a recruiter and allows me (the humble rec2rec) to pick you out on a crowded Collins Street and offer to buy you a coffee at Strozzi’s.
So, I hear you ask what are the alternatives? Well here are 3 just for starters.
With the advent of cloud technology, social media and the like the ipad is the perfect companion for a client visit…
‘So, what you’re saying Mr. Client is that you want a candidate with 3 years local experience in the BI/DW space at one of the Big 4. Is that right? As you skillfully search your database right in front of him, show him the summary and immediately email a profile… Who wouldn’t be impressed with that… right?
My point is that black compendiums are obsolete, all too common. If we continue to carry them en masse as an industry we risk becoming marked as a cloned army, or, worse still being labeled ‘Dolly – The Recruiter’…
So Recruiters… I say join me in my campaign to ‘Ditch the Compendium’. Tell your boss you lost it, it was stolen, or just break the zipper. Believe me you will feel more energetic, experience a sense of lost freedom, and probably increase your billings… caution the author would like to add a disclaimer that there is no anecdotal evidence to suggest that breaking your compendium’s zipper will actually result in increased billings...
As a side note, I wonder if I will be writing a blog imploring recruiters to ditch the Ipad in 10 year’s time? Food for thought…
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