Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week we’ll be talking about how HR is becoming more like PR, some cool recruiting efforts by Fidelity, trends in the US Job Board market, tips for hiring executives, how social media will affect SEO, ways to build the right Twitter community and RecruitFest videos are up and available to watch for free.

Here are the articles our that interested us this week (in no particular order), enjoy!:

HR isn’t dead, it’s called PR by Jessica Miller-Merrell (@blogging4jobs)

Speaking to the choir! There needs to be a fundamental shift on how HR and especially recruiting view their disciplines and in the way that Marketing, PR and HR departments interact at companies! Some great insights in a great post!

Fidelity Slickens Up College by Todd Raphael (@ToddRaphael) (@ERE_net)

I love when companies question why they are doing something and go about improving it. Great recruiting innovation success story!

The North American Job Board Market by Jeff Dickey-Chasins (@JobBoardDoctor)

Great post on trends that are happening in the US Job Board industry! It will be interesting to see how job boards integrate with social media.

Hiring Executives: If you’ve never done the job, how do you hire so... by Fortune (@FortuneMagazine)

Some good points on the process you should use when hiring executives. Although I think it can be applied for hiring at any position!

How Social Search will transform the SEO industry by Joe Devine (@Mashable)

Really interesting article on how it’s important to think about social media now with regards to SEO.

9 Ways to Build a Twitter Community of Substance by Amber Naslund (@ambercadabra)

Some really good insights on how to build a Twitter community with the right people. It’s not about how many followers you have, it’s about the right followers!

RecruitFest Videos are up and Ready for viewing by RecruitFest (@RecruitFest)

The videos of the breakout sessions for RecruitFest are up on the website for free viewing. If you weren’t able to see the sessions, here’s your chance.

Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at chris@smashfly.com or follow us on Twitter @smashfly.

Originally posted on the SmashFly Recruitment Marketing Blog.