Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week’s topics include rethinking recruiting, interacting with candidates who aren’t ready, Gatorade’s social media command center, Microsoft’s social recruiting strategy and tips to make your blog posts more social.

Here are the articles that interested us this week (in no particular order), enjoy!:

Disruptive Recruiting: Rethinking What Recruiting is All About by Kevin Wheeler (@kwheeler)

Great article on why you need to rethink what your recruiting processes are and determine where you can add value.

I’m not ready to apply to a job yet by Omowale Casselle (@mysensay)

Great piece on the value of building candidate relationships and tools that can help you build your talent networks as well as a great real world example from Sodexo on how they do this.

Inside Gatorade’s Social Media Command Center by Mashable (@mashable)

Really interesting real world example of how Gatorade is using Social Media to join the conversations people are having about their brand and industry.

How Microsoft Does Social Recruiting by Lance Haun (@thelance)

Another great real world example of the tools and processes Microsoft uses to recruit using social media.

How to Instantly Make Your Blog Posts More Social by AmyBeth Hale (@researchgoddess)

Short piece on how you can better market your blog posts using social media.

Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at chris@smashfly.com.

About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily distribute and more importantly measure the performance of their recruiting efforts online.

The WildFire recruitment marketing platform offers every tool you need for your recruitment marketing needs all in one centralized solution including Real-Time Recruitment Metrics, Job Ad Distribution (job boards, social networks, SEM, email & SMS campaigns), Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.