Recruitment Marketing Articles of the Week (6.19.10 to 6.25.10)

Originally posted on the SmashFly Recruitment Marketing Blog.

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week’s topics include setting social media rules, behind the scenes look at filling an entry level position, social media sales success stories, if ATS systems are a black hole for job seekers and how companies are using social media for employee referral programs.

Here are the articles that interested us this week (in no particular order), enjoy!:

Setting Social Boundaries by Jenn Francine (@JennFrancine)

A laundry list of personal social media rules to live by. I live by a few of these rules myself!

7 Phone Interviews, 7 Candidates by Alison Green (@AskAManager)

Great real world example of filling a entry level position and a manager’s insight into all the candidates.

How Sales People are Using Social Media For Real Results by Mashable (@Mashable)

Love this series that provides tremendous real world examples of how innovative companies are using social media to enhance their sales processes.

The Black Hole of Recruitment – The Applicant Tracking System by Becki Dunaway (@BeckiDunaway)

Are ATS’s a Black Hole for potential job seekers? A job seeking recruiter poses this question and calls for a little less ATS automation to help recruiters find great candidates. (If you want to see if your resume is being read by companies, tag it for free via!)

Employee Referral Programs Using More Social Media by Todd Raphael (@ToddRaphael)

Really interesting post on how companies and technology providers are looking to leverage social media to create referral program solutions.

Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at

About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily distribute and more importantly measure the performance of their recruiting efforts online.

The WildFire recruitment marketing platform offers every tool you need for your recruitment marketing needs all in one centralized solution including Real-Time Recruitment Metrics, Job Ad Distribution (job boards, social networks, SEM, email & SMS campaigns), Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.

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