Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week we’ll be talking about what job seekers want, pulling teeth with change, Google & employer branding, how to position your employer brand and making your employer brand about actions.

Here are the articles our that interested us this week (in no particular order), enjoy!:

What do job seekers want? (Hint: a job…and a wee bit more) by Jeff Dickey-Chasins (@JobBoardDoctor)

Great post on what job seekers truly want when looking for a job and how you can position your organization to provide this in your messaging.  Make sure to measure the effectiveness of your messaging with recruitment metrics as well.

Pulling Teeth for Change by Chris Hoyt (@TheRecruiterGuy)

Interesting post by Chris that takes a look at change and why people are often resistant to it.

Google Seeks a Powerful Weapon in the War for Talent by Omowale Casselle (@mysensay)

Google is looking to hire a Director of Employment Marketing & Branding.  Is this a smart move by them or is waste of resources?  Add your opinion in the comments.

Hey Employers: Here is how you can brand yourselves for candidates by Heather Huhman (@HeatherHuhman)

3 Simple Rules to live by when you are shaping your employer brand with some soundbytes.

Corey Booker vs. Employer Branding by Jason Seiden (@Seiden)

Great point in this post.  Employer Branding is less about words and more about actions.  Focus on what your organization actually does for employees and the employees themselves in messaging!

Hope you enjoy the list.  If you have any articles I should add to the list feel free to add them to the comments or send me an email at chris@smashfly.com or follow us on Twitter @smashfly.

Originally posted on the SmashFly Recruitment Technology Blog.