Recruitment Marketing Articles of the Week (7.10.10 to 7.16.10)

Originally posted on the SmashFly Recruitment Marketing Blog.

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week’s topics include business lessons learned from MythBusters, Questions to ask to understand your hiring process, Deloitte’s social recruiting strategy, how to effectively use Twitter in recruiting and how Old Spice personally engaged with fans in real time.

Here are the articles that interested us this week (in no particular order), enjoy!:

5 Business Lessons from Watching MythBusters by Sharlyn Lauby (@SharlynLauby, @HRbartender)

Nice piece on 5 business lessons that can be learned from MythBusters. I really like “Sometimes you just need to blow stuff up!”

8 Questions about your Hiring Process by Stephen Balzac (@BusinessSensei)

Great examples and great questions posed in this article on how to understand your recruiting hiring process because what works for one company may not work for another.

Deloitte uses Social Media for Recruiting & Retention by Jeffrey Cohen (@jeffreylcohen)

Lots of people talk about how valuable social media can be for recruiting, but few provide great real life examples. This provides some good examples of how Deloitte uses Social Media to enhance their recruiting efforts.

Your Employment Brand in 140 Characters or Less by Omowale Casselle (@mysensay)

Good article on how to effectively use Twitter to engage with potential qualified candidates and enhance your employment brand.

Old Spice Guy Personally Thanks Fans by Tim Nudd at AdFreak (@nudd)

How the Old Spice Videos are getting Made by Marshall Kirkpatrick (@MarshallK)

If you haven’t seen the Old Spice response videos, you need to check them out. This is the best example to date of a company truly engaging fans on a personal level. Initiatives like this can happen with recruiting, there just needs to be a commitment to engaging with the right candidates.

Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at or follow us on Twitter @smashfly.

About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily distribute and more importantly measure the performance of their recruiting efforts online.

The WildFire recruitment marketing platform offers every tool you need for your recruitment marketing needs all in one centralized solution including Real-Time Recruitment Metrics, Job Ad Distribution (job boards, social networks, SEM, email & SMS campaigns), Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.

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