Recruitment Marketing Articles of the Week 1.1.11 to 1.7.11

Here is our last recruitment marketing articles feature of 2010 in which we share the top articles we enjoyed from the past week about recruitment marketing. This week we’ll be talking about creating your social media voice, using economic data in your recruiting strategy, talking about the competition, employment branding and curation.

 

Here are the articles our that interested us this week (in no particular order), enjoy!:

 

Studying Influencers to Find Your Social Media Voice by Omwale Casselle (@mysensay)

Great post on how you should look to other social media users to learn how to use social media and create your own voice.  I personally don’t think this is just for social recruiting but can be used for recruiting in general.

 

Watch Economic Data for Recruiting Advantage by John Zappe (@ERE_net)

Interesting post on how you can use indexes like the Monster Employment Index and Bureau of Labor Statistics to forecast demand and competition and strategically improve your recruiting.

 

5 Ways to Talk to Candidates About Your Competitors (without lookin... by Kris Dunn (@FistfulofTalent) (@Kris_Dunn)

Funny post by Kris with some great points on how to put yourself above competitors when recruiting top talent.  I think #1 is really important.

 

Employment Branding by John Sumser (@JohnSumser)

Some interesting thoughts on Employment Branding and its place in attracting qualified candidates.  I really like that he provides definitions and explanations of terms throughout.

 

Curation: The New Business Competency by Sharlyn Lauby (@Sharlyn_Lauby) (@HRBartender)

Interesting post by Sharlyn on why Curation will be important in 2011 with some links to other helpful articles that can help you practice it.

 

Hope you enjoy the list.  If you have any articles I should add to the list feel free to add them to the comments or send me an email at chris@smashfly.com or follow us on Twitter @smashfly.

 

 

Originally posted on the SmashFly Recruitment Marketing Blog.


About the Author: Chris is the Marketing Analyst for SmashFly Technologies, the creators of the first Recruitment Marketing Platform which enables companies to easily distribute and most importantly measure the performance of their job ads. The platform also provides Recruitment CRM, Mobile Recruiting, Resume Sourcing, Web Commercials and Social Recruiting functions

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