Recruitment Marketing Articles of the Week 7.24.10 – 7.30.10

Originally posted on the SmashFly Recruitment Marketing Blog.

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week’s topics include knowing your brand on Google, attracting the right candidates, social recruiting needs and those lovable candidates we meet at job fairs!

Here are the articles that interested us this week (in no particular order), enjoy!:

What you Don’t Know Could Hurt You by Lea McKay (@Lea_McKay)

From a candidate standpoint, it is extremely important to understand what’s on the web about you via Google and other search engines. I personally have given interviews and taken them away due to the links that I see when Googling a candidates name. SET UP ALERTS!

Having Trouble Attracting the Right Candidates by Glen Cathey (@BooleanBlackBlt)

Really great piece reminding us that finding the RIGHT talent is the end goal for recruiting and to do that you need to identify and engage with these candidates.

Social Caveman, the Broken Web and Recruiting by Josh Letourneau (@JLetourneau)

Awesome piece on Social Recruiting and what recruiters need to do to be most effective in recruiting top candidates with the rise of social networks.

The MouseTrap: If you build it, will they come? by Omowale Casselle (@mysensay)

Most companies are taking a look at social recruiting and implementing social media strategies. Omowale takes a look at why just doing what everyone else is doing may not bring the top talent to your doorstep.

The 5 Most Common Job Fair people you probably won’t hire by Jason Pankow (@jpankow)

If you have ever been an employer at a job fair, this post will make you laugh. It’s pretty spot on!

Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at or follow us on Twitter @smashfly.

About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily distribute and more importantly measure the performance of their recruiting efforts online.

The WildFire recruitmentmarketing platform offers every tool you need for your recruitment marketing needs all in one centralized solution including Real-Time Recruitment Metrics, Job Ad Distribution (job boards, social networks, SEM, email & SMS campaigns), Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.

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