Originally posted on the SmashFly Recruitment Marketing Blog.

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week’s topics include the importance of great job messaging, the hottest trends in social media marketing, Twitter followers, Social Media experts and setting a course.

Here are the articles that interested us this week (in no particular order), enjoy!:

The Importance of Job Posting (and their content) by Robin Eads (@imjustagoyle)(@jobshouts)

Great piece on how your job ad messaging is becoming more and more important in recruiting the most qualified candidates.

The 4 Hottest Social Media Marketing Trends Explained by Hubspot (@Hubspot)

Nice article on social media trends that are becoming more important from a marketing perspective. These are also great trends to keep in touch with from a recruiting standpoint especially geo-location & social magazines.

Twitter: Who's Following You by Omowale Casselle (@mysensay)

With Twitter's new follow suggestion feature, Omowale explores what you need to think about what you are trying to achieve when you follow others (as well as forming real connections.)

Mean Girls, Twitter & Why I Get Upset at Experts by Sarah White (@ImSoSarah)

With so many people claiming expertise in the Social Media space, it's only the people that actually show their expertise in the area that really matter. Don't trust people that just say they are "Experts", but the ones that Show you they are experts in the space.

Set A Course by Chris Brogan (@chrisbrogan)

For recruiting, it's important to understand where you are and where you are going. This piece shows the importance of setting a course in alignment of your goals. And I'd also recommend you measure your recruiting course with recruitment metrics so you know if you might want to switch directions!

Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at chris@smashfly.com or follow us on Twitter @smashfly.

About the Author: Chris is the Marketing Analyst for SmashFly Technologies. SmashFly is the provider of the first recruitment marketing platform called WildFire that enables companies and staffing firms to easily distribute and more importantly measure the performance of their recruiting efforts online.

The WildFire recruitment marketing platform offers every tool you need for your recruitment marketing needs all in one centralized solution including Real-Time Recruitment Metrics, Job Ad Distribution (job boards, social networks, SEM, email & SMS campaigns), Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.