Recruitment Video is an important part of an Employment Branding Strategy

Video is the #1 form of Internet communication and can be one of the most effective medium an organization uses to build its employment brand. Recruitment videos posted on an organization’s career site, distributed via podcasts and posted on YouTube and social networking sites can create excitement for the organization by allowing potential candidates to experience an organization’s corporate culture, values, see multiple employees’ passion for the organization and see what it’s like to live and work in the organization. Google’s recruitment video “An inside look at Google” as been viewed over a half million times on the Internet. Other organizations such as Yahoo, Microsoft, Cisco, IBM, JP Morgan, TiVo, the U.S. Army and Home Depot have found great success using recruitment video. I recently read that studies have shown an effective recruitment video can increase passive candidate flow by up to 30%.

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