There is so much noise out there regarding the death of recruiting. We’ve got Social Media taking over. Recruitment 1.0, 2.0, 3.0, 4! LinkedIn will have all our jobs, but only until Facebook becomes the new job board. Thanks to Google +, any hiring manager with a computer can now search for candidates. Not only does this mean the end of recruiting agencies as we know them, but it’s only a matter of time before corporate recruiters start singing Danny Boy.
Give me a break.
People who blast this nonsense all over the internet either A) don’t know what they’re talking about or B) just want to pick a fight. Anyone who takes this stuff seriously has no clue what recruiting actually is. So what is it?
It is both the art and science of bringing people together. Uncovering motives, looking for buying signals, re-directing, influencing, listening to what’s not being said, and doing it again. It is moving people through major change. We are equal parts cheerleader, coach, psychologist, disciplinarian, closer, negotiator, and reality check bringer.
Most of all, recruiting is a full time job. My hiring managers have neither the time nor the inclination to take that on. They are busy doing their jobs – and doing more with less as it is. They barely have time to interview the qualified candidates I find for them – the idea that they really want to take on the full scope of recruiting themselves is downright laughable. Recruiting is so much more than a list of names, or a folder full of resumes. It’s more than thousands of Twitter followers, or who has the biggest database. Anyone who thinks otherwise isn’t doing it right.