When you're applying for a new job, it's essential to research any potential employer before you apply. Why? Because it avoids wasting both your time and the employer's time and also ensures that you're in a position to answer questions intelligently in an interview situation. So how can you research your prospective next employer? Let's take a look.

1. Use Search Engines

Search engines are a great way to find news, website updates and other coverage about the company of interest. Register with Google Alerts and you'll get the latest news into your inbox every time it is published. This is a great way to see what's fresh and new in the company and be able to tailor your application to their latest developments.

2. Get onto Twitter

Many businesses now use Twitter as a way to communicate and engage with their audiences and you can find links to news, blogs, titbits, recommendations and video content on many company blogs. As a starting point, see if your business target has an account and then follow it.

3. Like Their Page on Facebook

This is a good way to engage with the business's brand and understand how they go out to market using digital media. And, of course, if their social media presence is poor, then you may want to bring it up in the interview as a possible recommendation for development.

4. Connect with Contacts via LinkedIn

LinkedIn is a fantastic tool for business networking. Your business target may have a business page for you to follow, or you may find that you have a mutual contact who can introduce you to a staff member already working within that organisation. You can then ask them some questions about their employer. Always be professional, courteous and respectful, as your interaction may make its way back to the recruiter.

5. Speak to People

Whether it's a customer or a local recruitment agency Cambridge based or beyond, speaking to people who have engaged with the business in your area helps you to build up a picture of its operation.

6. Experience the Company as a Customer

Trying out a company's products or services can tell you a lot.

7. Look for News Coverage

A news search is a great way to find out how the company is faring and engaging with the local community. You can show that you've been actively seeking out mentions of the employer in interview and also demonstrate that you keep up to date with current events.

8. The Company Report

It's the best source of reliable information and reading the company reports shows that you have truly taken your research seriously.

9. Gather a Range of Data

Don't simply gather soft data or hard financials – look for a mix of the two to show that your research is broad and holistic.

10. Find the Right Recruitment Agency

Finally, if you're looking for a recruitment agency in Cambridge, PRS UK has plenty to help you get started and they can give you the inside track into their client's businesses.