It's been proven time and time again that millennials aren't consuming media in the same way that past generations have. Millennials don't watch television like they used to, and they don't buy into traditional advertising in the same way that past generations did. Not only that, but currently television hardly advertises products that millennials have or need in their everyday life. Take for example, searching for a vape battery, one doesn't exactly turn on the television and see an advertisement for these products! Now they can find these over their social media.

That doesn't mean it's impossible to sell to millennials, though. It doesn't even mean that it's impossible to advertise to millennials! But how do you reach and sell to the new generation? It's just a little different when compared to the way one might sell to their parents.

1. Get the influencers on board!

One thing that hasn't changed over the years is that a credible source can fix everything. The sources for millennials might not be the same as other generations, though. If millennials are the target audience, a high-profile social-media celebrity tends to help. The more the influencer uses social media, the more a millennial will feel that they know a celebrity and be interested in what they have to say. Millennials are just as susceptible to being star struck as any other generation, and when one notes that a well-loved celebrity is endorsing the product? It's hard for their interest not to be piqued. It's shown that 62% of young adults would consider buying a product, if an influencer recommends said product.

2. Just working with influencers isn't enough!

There's more to gaining influencer appeal than signing on someone with millions of twitter followers. Not only could the advertisement flop if not properly executed, but there are rules, regulations, and possible fines. If you choose to work with influencers to advertise, make sure you dot your i's and cross your t's!

3. Appeal to their values!

You may have heard some rumors that millennials have no brand loyalty. This is false. Over 50% of millennials consider themselves to have a degree of brand loyalty, but their loyalty doesn't come from the same place as previous generations. Just having a well-known brand name isn't enough for millennials, and they won't buy a product simply because their parents told them to. Rather, brand loyalty from millennials is earned through excellent customer service, a quality product, and the brand's morals. Appeal to these things, if you wish to appeal to the millennial market!

4. Don't sell to a millennial; help a customer!

It's worth mentioning again, that customer service is easily one of the most important aspects when selling to millennials. Millennials have all the information at their fingertips: they already researched reviews and statistics. They don't need your informative sales pitch as much as a baby boomer might. Millennials are looking for a good experience as much as they are a good product. If a millennial feels genuinely helped and heard, they're more likely to spend their money on a product or service. If they feel as though a brand genuinely cares about them rather than just a sale, they're going to be more comfortable with the purchase. They want to feel as though the salesperson cares about their needs more than just a sale.

5. Communicate in the New Age!

Millennials communicate in different ways than past generations, and it's important to get on their level during sales. The generation prefers to text or email over phone calls or in person conversations! Keep this in mind when trying to make a sale; giving your personal cell line rather than a landline will make the sales process and customer support process much more comfortable or a millennial!

6. Don't Only Focus on Millennials!

Keeping all of this in mind, remember to appeal to the other generations as well. Millennials aren't only spending the money they make; they're also spending their parents money and their grandparents money! Remember to appeal to these generations as well, as there's a good chance that they're the ones with the final say on big purchases.

Millennials are shown to be the most consistent generation. Other generations are starting to mimic the way they communicate, shop and buy. If you learn to sell to millennials, you can sell to the world.