Should staff who know how to use Social Media get paid more than staff who don't?

Here is a debate to get your teeth into....

I have been hammering Social Media for about 4 years now, learning, tweaking and
generally working out how it can benefit my success in business.

What if you can offer your skills to your employer at a fee for setting them up and
managing it all?

Because Social Media is very time consuming to learn, by the time you have made sense of the whole thing, you may have well gone off
and completed a degree....

I noticed recently that a company director that I had worked with in the past, had just spent $12,000.00 on getting an
outside consultant to set him up with a Youtube channel, LinkedIn profile and
group, twitter account and a company Facebook page.

That's not bad coin for an exercise I know I can put together in a few days. Of course, I only know
how to do this in a few days because I spent 4 years trying to work out how to
do it all....but its a skill I now have and can use to my advantage.

Do you think people who know how to use Social Media should get paid more for this
skill opposed to employees who can not contribute by spreading brand awareness
virally????

Best Regards

Andrew Turnbull - CEO
http://www.SearchtoEmploy.com

It's a BETA Jobsite....

Views: 72

Comment by pam claughton on April 12, 2010 at 5:29pm
You do get paid more for it, if you are producing better candidates more quickly. It's all about results. If you are a third-party recruiter, you'll generate more placements, and if you are on corporate, you'll generate better hires and be asked to stay on if contract. Or, if you are great at this, you could also open a side business and make extra money that way. Good luck!

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