Social Media, recently and over the past few years, has gotten bigger and bigger. With websites like Facebook, Twitter, LinkedIn and many others, a whole new path of interaction for staffing businesses has been opened. It gives companies a chance to make new connections with potential candidates and customers. Just like with anything, there are many great ways it can be utilized by Temporary Staffing firms, but there are also a number of things to look out for if you want to make sure to use social networking in the best way.  

1. Not knowing audience. Make sure you know who is watching your updates so you can tailor them to better suit the people who visit you the most often. If you do some research and see that the majority of your twitter followers are people working in the human resources field it would be smart to post more things that would interest those who work in that field. Still continue posting other things so those who are regulars can recommend it to their associates who are in different fields.
2. Being boring. Any successful recipe needs some spice. If you post the same types of things over and over, eventually the people who are reading your page will stop reading it because they will expect nothing new to be there. Updates about your company, articles you may think they would be interested, a personal tidbit here and there – variety is the spice of life, so they say, and it will help to keep those involved with your site interesting.
3. Remember the people. Social networking leads to a lot more connections with a lot more people than regular networking used to provide. Because of this, people can get lost in the shuffle. That’s why you should always remember to respond to comments – say thank you if people comment on things, even feedback of just a few words connects you with that person and they’ll remember it.
4. Advertising. Social networking sites are no place to remind others of how great you are. Using them as an advertising platform by “selling” your product through posts and tweets isn’t a great idea because it will feel just like getting pop-ups feels when on any other sort of website. Posting about your new innovations and things works just as well and isn’t as imposing as direct hard selling of products via social networking websites.
5. Giving up. Don’t do it, simple as that. Even if you don’t have a million followers or friends after a few weeks, you still have the chance is you persevere. Continue to post and respond to what little traffic you have at any point and it will only go onwards and upwards with time.

I hope that these five things to look out for will help you better manage your social networking now and for the time to come. To stay at the edge of issues on HR and staffing, be sure to subscribe to the Human Capital Supply Chain Blog.