Social media sites like LinkedIn and Facebook are increasin
gly being used by staffing professionals to recruit and hiring potential candidates.
According to a recent SHRM survey, 56% of respondents said that they currently use social networking websites to recruit workers – up from 34% in 2008.
Recruitment professionals have certainly begun to realize the importance of social media sites as a key part of their strategy. In 2008, 45% of HR professionals said they had no plans on utilizing the social media as a method of recruitment, but now, this number has fallen to 21%.
67% of respondents stated their top reason for utilizing social networking tools is due to the fact it is less expensive than other methods of recruiting job candidates, and, as research shows, the recession has only helped drive up HR costs at most companies by over 11% from 2008 to 2010.
However, while most organizations have confronted rising HR costs since 2008, world-class HR organizations have managed to reduce their costs by more than 13%. These companies now spend nearly 30% less per employee, and operate with more than 25% fewer employees than they did in 2008.
It’s no coincidence that over the same period, the contingent workforce has also shown rapid growth. Last year alone, 26% of all jobs added by the private sector were temporary positions.
Using contingent labor saves money, according to 92 percent of recently surveyed companies that use temporary workers. They attributed savings of 9 percent toward using contingent labor.
Research by the Human Capital Group indicates that one third of the U.S workforce is now comprised of contingent workers. This trend is unsurprising as Contingent Workers provide convenient, flexible, specialized skills that best fit the changing needs of the modern workplace.
Like the use of social media by recruitment professionals, the use of contingent workers looks set to go from strength to strength as companies increasingly value speed, cost savings and the flexibility that both contingent workers and social media tools provide.
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