Social Recruiting, it is a myth to many, a fad to some, a living for others and a no brainer for all but a few. It is the new channel for companies to focus a percentage of their resources and efforts on in order to engage and attract the best talent in the market place.

Given the huge amount of noise in the market place regarding Social Recruiting, why then over the past 2 weeks have I been hearing from multiple sources that the demand for Social Recruiting is not large in Australia currently and companies are waiting to see what happens? Is this true, are Australian companies really waiting to see what happens with the fastest moving and evolving form of media there has ever been?

In my opinion this is not the smartest thing to be doing. Social Media in itself changes almost daily, to sit on the fence and wait to see what happens is like saying “Melbourne’s water levels are Ok for now, lets see if it rains until we find an alternative solution”. Given the pace and ever changing landscape of Social Media and therefore Social Recruiting, why would you sit by and let all the traffic and potential pass you by?

Whilst I wouldn’t suggest to any company to jump in with no regard, plan or idea of what they want to get out of it, I would suggest that Social Recruiting gets bumped up the list sooner rather then later. Why? Simple….

Why not? Yes this may sound a little to easy, but with a clear objective, defined plan and a enthusiastic effort from everyone in the business, a Social Recruiting strategy may just solve some areas of your sourcing or attraction strategies that you haven’t been able to fix in the past. Better yet, allowing your employees to be a part of the mix adds a brilliant dimension to your whole EVP and Employer Branding mix.

So as Australian’s have never been shy to make a clear decision, right or wrong, black or white (no not Collingwood they are 100% NO) will we see companies being fence sitter’s with Social Recruiting or will they take the plunge, get their companies out their, clear and transparent, and start to see some rewards for engaging with the wider candidate and employee market place?

I for one not only hope so, but can see that many are heading in that direction already (and of course I am there to help where needed, shameless plug but hey why not....