Spreading the Word: 5 Ways to Promote Your Brand

If you've recently begun a new business and want it to do extraordinarily well, now is the time to tap into the power of promoting your brand. Connecting with customers and getting them interested in your product or service line is immensely important because it helps you build a base of loyal clients that will keep your company going and growing during its early stages. Below you'll find five simple strategies you can use to promote your brand:

Utilize Custom Labels And Packaging

One great way to promote your brand is by utilizing custom labels and packaging from services like Northwest Label another custom printing business. This strategy ensures that your new business will be promoted every time you send out a package. Luckily, there are numerous businesses that specialize in providing clients with customized packaging labels and logos. Simply do an internet search to find a reputable agency in your local area.

Connect with Prospects via Social Media

In addition to utilizing custom labels and packaging, make sure that you connect with prospects via social media. This technique will empower you to begin building relationships with prospective buyers in a very casual, organic manner that gets people really interested in your brand. Luckily, there are hundreds and hundreds of strategies you can use to connect with clients on social media channels. As noted in the Social Media Examiner, one of those methods is the Twitter poll. These polls will ensure that Twitter audiences become increasingly familiar with your product or service line. Some of the other channels you might want to build a strong presence on include:

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram
• Google+

Encourage Positive Online Reviews

In addition to building your brand through social media optimization strategies, make sure that you tap into the power of encouraging your satisfied customers to write positive online reviews. These reviews are a great way to show prospects that you are running a reputable, remarkable company that other people have already fallen head over heels in love with. And as noted in Search Engine Land, 88% of consumers now believe that online reviews are just as credible as the traditional recommendation.


Networking is an incredibly effective way to build your brand. This method involves simply sharing information about your product or service line with other people during formal or informal meetings. The better your networking skills, the more effectively you'll be able to show prospective customers the power and prestige of your brand. One simple strategy you can implement to optimize your networking abilities is developing a strong elevator pitch. This pitch will enable you to speak clearly and concisely about the purpose of your brand. Having the pitch memorized will give you greater confidence in your ability to speak off the top of your head when people ask questions about your company.

Build Brand Ambassadors

Brand ambassadors are individuals who speak positively about your brand to the individuals in their social networks. Building brand ambassadors is immensely important and effective because word-of-mouth advertising is one of the most effective forms of marketing available. This is the case because people are more likely to believe in the efficacy of a brand when other people affirm its high quality. One simple way to turn a customer into a brand ambassador is with a referral program. These programs will involve your satisfied clients sharing your brand with others and receiving a reward for recruiting the prospect to your brand. The reward can be anything from a free service, discounted purchase, or complimentary promotional product.

If you're ready to build your brand so you can keep your business growing, it's time to adopt a strategic approach to the growth process. Use some or all of the branding strategies to ensure that you can promote your product line effectively!

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