Our very own Andrea Duggan became a published author this week with the appearance of her blog post entitled “What employers can learn from the Jay Leno – Conan O’Brien succession plan!” Why did she become a published author? Well a lot of the credit goes to Twitter and our social networking initiatives around the 2010 HRPA Annual Conference in Toronto, Canada. Someone once called Twitter a serendipity engine because of the interesting people, connections and opportunities that come about through it when applied correctly. Such was the case in these circumstances. Through our #hrpa2010 Twitter campaign we began to connect and build a community of Twitters in and around the HRPA conference. Within two weeks we had hundreds of people sharing the #hrpa2010 hash tag and a real-time stream of 500 to 600 tweets a day. Through this stream a connection was made with Todd Humber (@HRReporter), Managing Editor at CHHR, who happened to connect with one of Andrea’s colleagues at Armor People Link. That colleague re-tweeted Andrea’s blog post on Conan & Jay which Todd picked up in his Tweet stream. Todd then followed Andrea and replied to her tweet. They exchanged emails, had a brief conversation on the phone and a blog star was born (a star in our eyes anyways). Why is this so interesting, well it’s interesting for two reasons: one, this never could have happened without Twitter (the serendipity engine works!) and two, this entire transaction took place in less than 90 minutes.
To view the article click here
Follow Geoff on Twitter @geoffclen
Follow Andrea on Twitter @andrea_duggan
Congrats to you and your team