Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a prominent location. On the other side you have your job seekers, wanting some sort of response from employers, a really great (or at least well-paying) job, and lots of stuff for free.

The challenge? Too many job seekers and you’re most likely spending too much on marketing; too few job seekers and you have employers jumping ship.

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