Blogging is not a new phenomenon and has been around for quite a while. Many people including artists, celebrities, politicians, and many significant others have experimented with running blogs and many have been successful in their venture. However, there is a huge amount of people who have failed in running a blog as they did not have anyone to read and share the posts. Why does this happen?

Blogs and followers

Every blog has to have some followers who comment and like the posts and share it with those in their social circles. A blog requires traffic in order to get visible over search engines. If a blog, no matter how well designed or creative it attempts to be, does not have its due share of traffic, will lose the appeal and will rank lower on Google and other search engines. This is what most of the people are unaware of and this negligence has resulted in the failure of many well-designed and quality blogs.

Why is traffic so important?

As mentioned above, people would not know about the existence of any blog if no one is sharing and spreading the news about it. Google notices the presence of a blog when an increased activity if found at any page. Blogs with higher traffic rates are indexed by the Google, and if they are found following all the prescribed rules and regulations by Google, they are put forward and ranked higher. This increases their visibility and more and more finds them whenever a related keyword is inserted into the search bar. A blog that fails to capture the attention of users ultimately gets ranked lower and it is hard for someone to get to know an about its existence.

How to build traffic?

How to increase traffic? A common question that majority of bloggers ask. Building traffic seems difficult but it is not in real. Consistent efforts and increased focus on innovative ideas help people raise the amount of traffic at their blogs. Writing inspiring quality content, posting and sharing content regularly, making the site user-friendly, optimization for mobile, incorporating meaningful illustrative images, adding social media sharing buttons, and making the website adhered to the set trends and standards by Google increases the amount of traffic at a blog. Write posts regularly, share them on social media channels, link back to popular bloggers in your niche, comment on other blogs and leave your link, and make sure you do not copy what others are doing. This will help you double the amount of traffic at your blog and will ultimately result in increased popularity over web.