Focus , Focus , Focus !!! I specialize in the HealthCare industry .. but .. my focus is Home HealthCare . In critical economic times like we're seeing today , the " Smart Recruiter(s) " stay focussed in the areas that made them Good Recruiters in the first place . I believe creativity will become a more important tool in garnering both openings & candidates . Don't try to be more than what you are .. or .. do something you're not familiar with . Experimentation is not the same as creativity ... soooo , be very careful not to confuse the two . If you stay focussed in your area / industry of specialization , try some creative techniques that have been proven to be successful .. & .. don't go trying to be everything to everyone ... you should have a successful year & hopefully withstand this economic downturn . KEN OLNEY