Not all VMS opportunities are bad; they’re just not all created equal.
Next time you have a prospect you are pursuing using a VMS system to manage the process, apply the VMS Test. Your results will guide you in learning if it is worth your time, energy, and effort to accept this business.
Answer each question “yes” or “no.”
SCORING
Count the number of “yes” answers and compare to the scores below.
If you had 10:
There is a better than average likelihood that this business is worth the effort.
9
This has potential as long as the prospect adequately addresses your “no” response.
7-8
You’re likely to be disappointed with your return on your investment of time, energy, and effort. Proceed with extreme caution, working with the prospect to deal with your “no” responses.
5-6
This prospective customer will become a drain on your time, energy, and efforts. Pursuing this is not recommended.
0-4
RUN AWAY NOW! This account is not worth pursuing.
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