There’s Always Something Gooder – Scott’s Sales Yoga Thought for the Week

In my practice of yoga, I consistently deepen and expand my ability to hold poses longer and to stretch just a little further. As a result, I’m stronger and more limber than I’ve ever been in life. In Sales Yoga, we stretch our clients, inviting them to think and even act differently. All you have to do is inquire about the “er” and watch how people suddenly go from disinterest to engaged conversations that lead to sales. For example, if a prospect tells you…

…I’m happy, ask, “What would make you happier?”

…My current vendor is fast, ask, “How would you benefit if we could do it faster?

…I’m getting good service, ask, “What would make it gooder?”

Of course, there is no such word as “gooder,” so you’d say “better” instead! The point is that your prospect was not thinking about the possibility of happier, faster, or better. Your job is to get them thinking thoughts they have not yet thought. Do that and watch more dead-ends turn in to opportunities, all because you asked the right question that creates new possibilities.

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