Read the latest post from iCIMS blogger, Meghan Shaw!

We may not be proud of it, but even the best of us get hooked on really bad reality TV shows. Most recently I found myself glued to Remodeled – a show that stars modeling industry veteran Paul Fisher, who’s planning to bring together hundreds of small modeling agencies around the world in a new venture called The Network.  His mission is to make sure modeling agents in small towns see success and empower models in their careers. 

In the last episode Paul ventured to Columbus, Ohio to bring an outdated family run agency into the 21st century and embrace high fashion. At the end of the episode, the agency in Ohio went from looking like a family room to a high fashion agency space with the help of a little reimaging and improved process.

You’re probably wondering where I’m going with this – but there was something distinct that caught my eye that’s translatable in so many facets of business – including HR. Being successful in carving out an image for your company involves gaining control and understanding the image you want to project to gain the talent you need. On top of your image, it’s the processes you put in place that help maintain the image. Together, this helps support the employer brand in a way that’s not just skin deep.

While we may not be in the industry of finding the next Cindy Crawford, we are in the business of finding top talent and like it or not – the image your organization projects on the World Wide Web speaks volumes of what it’s like to work at your company. With mobile technology use continuing to rise, candidates can easily gather information on what it’s like to work at your company either through blogs, forums, or directly from you.

The good news is that you can leverage technology to ensure that the image and communications you want to project make their way to the right people. Using applicant tracking software supported with tools like search engine optimization and social distribution, your company can get to the right audience and increase the depth of your networks with word of mouth referrals.  As new hires are brought onboard, onboarding software can help reinforce a standard process and your message, while ensuring you remind the new recruit of why they decided to join your organization.

While Paul of Remodeled may not be scheduled to visit your headquarters in the near future, it’s always good practice to reevaluate processes and ensure you’re effective and deliberate in projecting your employer brand to both candidates and new recruits. With so many tools available to help serve as a vehicle for your message and to reinforce the bones behind it – it’s up to you to take the first steps and discover the possibilities!