Threats to our personal privacy grow worse every year. From aggressive marketers to data miners to botnet operators to identity thieves, intruders help themselves to our most sensitive personal information.

The reality of the situation is in many ways worse than the worst fears of the privacy activists. In his book Own Your Privacy, Wes Kussmaul shows how tables of data about you from different sources mate in the middle of the night in third world outposts, producing "offspring," new tables containing every detail of your life.

For years the elusive goal - the solution to the problems caused by complete exposure of information about yourself - has been to give you a viable means of controlling access to, and use of, information about yourself.

Now, Wes Kussmaul shows how you can actually accomplish that. In Own Your Privacy, you'll learn how his invention, the Personal Information Ownership Infrastructure, will let you truly control the use of information about yourself.

Your own Personal Information Ownership Infrastructure consists of both legal and technical components. In many ways it's like your home, where file cabinets and lockboxes keep information away from prying eyes. Your online home is built from the same “construction materials” as secure https:// sites, except that the digital certificate behind it identifies yourself rather than a website. The design of your online home goes on to use other methods and procedures from the world of physical real estate to make it secure and manageable.

The identity certificate used in the Personal Information Ownership Infrastructure is like your automobile registration, where anyone can see your license plate, but your identity is only disclosed under certain circumstances. In this case “circumstances” means with your permission, to people and companies to whom you grant specific access to specific items of information.

Wes Kussmaul was the sole founder of Delphi Internet Services Corporation, “the company that popularized the Internet.” Delphi was sold to Rupert Murdoch's News Corporation in 1993. In 2002, as he was gathering information for his previous book, Quiet Enjoyment, about a hypothetical world PKI, Wes was introduced to a group at the International Telecommunication Union that was implementing a system that resembled what he was proposing. Wes has been working with them since and is a member of the
High Level Experts Group of the ITU's Global Cybersecurity Agenda. He has spoken before the United Nations World Summit on Information Society in Geneva.

Let your readers know about these groundbreaking books - and provide them this coupon code mark (all lower case), entitling them to a 30% discount and free shipping to US addresses on the purchase of either title at Abyx Bookstore, a Yahoo! Store.

Learn more about Own Your Privacy by visiting: http://www.pkipress.com/preview/OYP5/ and about Quiet Enjoyment at: http://www.pkipress.com/preview/QE/QE.html.