What's the Difference Between In-House and White Label SEO?

White label SEO is a powerful tool that will help you retain clients and provide excellent results. When you work with a white label SEO company, the company will do SEO for your organization but take no credit for the work being completed.

Providing a Clear Understanding of White Label SEO

White label SEO is referred to as SEO reseller services. It is a partnership between your organization and another business providing the service. The partnership is built on an agreement that outlines who is responsible for what aspect of the marketing, sales, and SEO work.

For example, if your agency focuses on pay-per-click marketing but you have a client who is looking to expand their digital marketing efforts and you want to hold onto your client, you will offer them expanded services. Unfortunately, SEO white label marketing may not be your strong point. Instead of spending time trying to get up to speed with SEO and not focusing on your core specialty, your white label SEO partnership lets your agency hold onto the client, provide the services your client needs, and have a second company do the work.

An important part of white label SEO agreements is that the company that does the work will hand over all the reports without branding. This allows your organization to repackage the report with your own company's logo, making it look like your company did the SEO work.

The Importance of White Labeling

This is a business agreement that benefits the marketer and the SEO company. An SEO company can do its job without needing to worry about finding its own clients. This is attractive for SEO professionals looking to find work in a competitive landscape. Additionally, your company that is reselling the SEO services is able to focus more of its energy on its key competencies with marketing or content creation.

It allows your organization to retain clients and expand its client base. You are able to provide a professional level of service at a competitive price. This is because the company that you are purchasing SEO services from has a lower budget as they are not trying to market their own product. Everyone focuses on the aspect of the business that they are good at.

Is White Label SEO a Good Strategy?

Absolutely. It is a key element of a successful digital marketing strategy. It’s great for your agency if you want to expand your digital marketing offerings while focusing on improving your core competency.

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