Naming a career site is something everyone thinks they can do – but few do well. Sorry, folks, it’s true. A good name is hard to find (and a good URL is even harder).

Well, you may ask, why? Let me suggest that these names come in 3 basic flavors, each presenting its own particular set of benefits and problems.

Keep reading....

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Comment by Maureen Sharib on June 17, 2009 at 4:31am

One thing to keep in mind is that what you start out doing isn't always what you evolve into doing so a name tightly centered on making one impression can be a two edged sword. Example:
When I created TechTrak (www.techtrak.com) a dozen or so years ago as the name for my telephone names sourcing business I was sourcing alot of technical titles, especially in Silicon Valley. Well, we all know the history (so far) of Silicon Valley and the name has gone against me as that sector waned (as all sectors do). The UPSIDE is, though, that sectors wax as well.

I can't tell you how many times I've been asked "Do you do anything besides tech?" and, more importantly the many times I haven't been asked that question - I shudder to think the many times I haven't had the opportunity to dispel that notion.

So keep that in mind. All things change. If I had to do it over, at this point in time, I'd pick a name that is closely aligned to my own name - being that many of us (these days) are creating brands around ourselves that center around our work. I'm sure though, even that will come with its own pickles, eventually.

"Too old too soon, too smart too late." ~ Dutch proverb

Maureen Sharib
Telephone Names Sourcer
www.techtrak.com
513 899 9628
Comment by Slouch on June 19, 2009 at 12:32pm
interesting discussion I started on joboarders about buying domain names.

Once you pick the name that is perfect, you need to justify the return on it. I'm not talking about buying it for 100 bucks or even a thousand. Lets say it's gonna cost 20k. Though it sounds a lot, if it's perfect, it's not a lot and anything under it is a gift. How long to pay it off using the economics of your business. What is your average placement fee. what if that domain name and associated website gets you a client that turns into 3 deals over 18 months. The decision is done.

I can talk forever about this and if anyone here at RecruitingBlogs.com wants to talk about this kind of thing, I am always around for a good domain name discussion. I have been buying good recruiting and job related domain names since 1997.

You also want a domain name that when you leave a message for someone, on some level that person "gets" that you must have done something right to be able to say: Hi this is Jason at whateveritis.com . A good domain name will get you more phone calls back from people you have never talked to before. It's the credibility. Have a look at what Harry Joiner said about his acquisition of CEOjobs.com

I know I got off track. sorry
Comment by Maureen Sharib on June 19, 2009 at 12:38pm
It's a fascinating sunject - value in a name. Let's talk about it!
Comment by Slouch on June 19, 2009 at 12:58pm
there is built in value which is determined a lot by search/traffic but then I think for a recruiter who makes placements, the search/traffic is not something you should pay too much attention to. The ultimate price that you pay will be completely out of line with normal straight I'll buy this domain name for traffic. Then though it goes the other way when some names like candy.com makes the buyer happy at a 3 million dollar price tag. It would take a lot of placements in the sugar business to justify it.

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