Like a game show where it’s anyone’s guess who’s going to win, it’s difficult, if not impossible, to predict which companies are going to buy next. At any moment in time, only 3% of companies are buying from a staffing or recruitment firm. During that same moment, another 6% are shopping, comparing candidates, prices, or contracts.

Unless you have only one customer, no one is smart enough to accurately predict, all of the time, who’s going to give the next “yes.” That’s why achieving greater or faster growth for many branches, business units, and companies in our business is as simple as expanding the pool of contenders.

Who’s the next winning contestant in this game for talent? Actually, the better question is:

Is your sales team talking with enough of the right, qualified entrants?