I spend a lot of time bleating on about how I feel the recruitment market is a little down trodden to say the least. In fact this week when I introduced myself and my profession to someone they had the good nature to respond “recruiter eh? You guys are normally the spawn of the devil.”.

Nice – and me a lady as well!

Any recruiter reading this will tell you that we hear ‘you are all the same’ and ‘you all say that’ more times that there is brimstone in hell. So how have we generated our reputation? Is it completely our fault?

A lot of the time yes.

The industry tends to recruit cheap young go getters who will work long hours and sell, sell, sell. Training tends to consist of sessions on how to sell and generate business and it also tends to be short-lived and very intense.

Where most (but not all) recruitment companies let themselves down is they create people who can sell but can’t recruit. It is fantastic if someone can go out, pitch the business, blind the client with USPs and return back to the office with an exclusive assignment; however it all goes pear shaped if they haven’t worked on the job spec with the client, managed expectations, created a timeline and most importantly understood the business and the type of individual needed.

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