Wellington Wimpy, a character in the long-running comic strip Popeye, often spouted his famous catchphase, “I’ll gladly pay you Tuesday for a hamburger today.” Tuesdays must not exist in Popeye’s world since Wimpy is never illustrated issuing any form of remuneration for the food he consumed. Instead, he is seen using the same tactic over and over again.

Some of your prospects are Wimpy-esque in their attempt to buy from you, issuing assurances of buying more or paying more in the future if you discount their initial purchase. These wasted promises are like Wimpy’s empty pockets, leaving you and that prospective customer without a sustainable relationship that works for both parties.

To avoid these Wimpy outcomes, set your price based upon the contribution you will make to the value your customer is looking to receive. As you do, your client will receive dramatic ROI while you are equitably compensated for your efforts.

Views: 111

Comment by Maisha Cannon on March 5, 2012 at 4:15pm

Short and sweet. I can appreciate the Wimpy analogy. Never thought about it, but you're right, Tuesday never came in Popeye's world!

Comment

You need to be a member of RecruitingBlogs to add comments!

Join RecruitingBlogs

Subscribe

All the recruiting news you see here, delivered straight to your inbox.

Just enter your e-mail address below

Webinar

LIMITED TICKETS

RecruitingBlogs on Twitter

Groups

© 2019   All Rights Reserved   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service