Ignoring it won’t make it go away
I was working with a client a few weeks ago who was struggling to find, attract and hire the people she needed to help her company grow to the next level. She had historically hired junior level talent and paid them reasonably for their skills, but was surprised when these junior employees didn’t have the drive and initiative she needed. She also had some disappointing turnover because of the mismatch between what she wanted in these employees and what they were capable of. As a result, she has been given several negative reviews on Glassdoor. The president’s approach to these has been to ignore them – which, on the surface might seem like a good idea.
Your brand is everything when you are a small and growing business. But, not many founders extend that brand through to the hiring process. Think about it – your customers, as well as potential employees, have access to the interest. Yelp, Google and Glassdoor are all available to anyone. Let’s talk about how to build and protect your employment brand so that you have access to the high-level talent you will need to grow your company.
Reputation is a consideration for not only your customers but your future employees. After all, your employees impact your customer reputation. And finally, consider this – each person you interact with is either a potential customer or employee or knows a potential customer or employee. For more ideas on defending your employment brand, visit us here!
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