Many Talent Acquisition departments are thinking through how they can use talent communities (or CRM, talent pipelines, etc - all more of less the same for the purposes of this post) to drive more job seekers into their hiring funnels.

I can't remember a conversation I've had with someone in HR  where I brought up the idea of building out talent communities and they weren't interested.  But, the majority of people are having a…

In the world of talent acquisition, we've all seen the many references to recruiting and marketing, and how that translates into thinking about the hiring pipeline like a funnel.  The problem with the funnel, in our opinion, is the shape.

Funnels are wide at the top, and then get very narrow at the bottom.  The implication is that many people apply, and very few get hired.  In fact, a company this morning was bragging about having 5k applications for 5 hires.

While many…

A while back I wrote a post about why SEO is a waste of time for HR. Up to this point, no one has come out to prove me wrong.  To be honest, I'm a bit saddened as I thought there'd be someone who'd cracked the code on a scalable SEO strategy that wasn't purely based on branded keywords.  Oh well.

Because I still hear people talking about SEO in talent acquisition, I thought it was important to devote one of our…

In this week's Whiteboard Wednesday video, we talk through why recruiting is like marketing.  And, more importantly, why it's pretty different too.  This is meant to be an explanation for someone who's new on their journey to understanding what is going on in recruitment marketing and employer branding.

Maybe this is a good video for your boss to get their buy in for a new careers site.  Maybe it will get your…