Comment by Alaina Rivas on June 18, 2008 at 10:50pm

Thanks Geoff! Very Interesting... def a good concept for the younger demographic.

Comment by Michael Marlatt on November 4, 2008 at 9:31am

Geoff, you know I'm a huge Mobile 2.0/marketing fan and this is exactly up my ally. Let me help put this into perspective for those who are still unsure about why they should be leveraging mobile marketing & communications:

- The U.S. Census Bureau reports that there are approximately 305M + people living in the U.S.
- In 2008, there are 262M mobile subscribers (Source: CTIA)
- Within the U.S., every month, 75B text messages being exchanged. (Source: GSM World)
- Forrester reports an estimated 1B PC's exist today. Last year alone, 2.4B mobile devices sold worldwide (Source: GSM World)
- The Mobile Web 2.0 will be worth and estimated $22.4B by the end of 2013 (Source: Juniper Research)
- Worldwide, there are 3.3B mobile users. Bottom-line,... Mobile users dwarf PC users.

What is all this data telling us?,... It's time to get serious about how we leverage our mobile devices and consider the alternative means of communicating with our target audience. SMS/Texting is definitely something we've overlooked for many years now. Other than Steven Rothberg, I'm really glad to see other folks also addressing this topic.

Nice job Geoff!

TTYL-

Comment