While at Radical Planet in Toronto, I took some time to speak to the bloggers there about what they do, why they do it and what makes a really successful recruitment blog. Steven Duque lead the blogging track at the Unconference and was recommending Tumbler as the best platform to get started. Amanda Ovenden sees a recruitment blog as a great way to connect with a community and market her business. For Johnny Campbell of Social Talent its all about how you distribute your content to maximize reach. Catherine Claridge, the HR Rockstar is interested in the message and getting content of interest to her audience. This view was echoed by Dan Smith is and Geoff Webb with Geoff talking about the importance of his recruitment and HR audience getting really valuable take aways from his content. For Carmen Jeffery its all about attitude to spark the interest of her audience.