Take No Prisoners is a free weekly memo from Scott Wintrip that explores how Radical Accountability prospers companies and changes lives. Instead of taking people hostage with outdated, heavy-handed, and ineffective methods of management, measurement, and motivation, Radical Accountability focuses on creating an unwavering responsibility for getting what matters most done.

Many professionals want to be at the advanced level, preferring to take part in processes or education that employ advanced skills. While that’s noble, the advanced level isn’t what most people think.

Advanced selling, leading, recruiting or serving isn’t about learning and doing complex things. Rather, it’s about doing the simple things consistently, persistently, and insistently.

These include:

• Consistently employing core competencies from start to finish.
• Persistently engaging in these behaviors in every instance and interaction where they apply.
• Insistently being responsible and holding others as responsible for honing and perfecting these competencies through practice and application.

The most successful leaders, salespeople, recruiters, and service personnel aren’t typically super smart, super talented, or even super lucky. They are people who do the simple things all of the time. This alone is what distinguishes someone as being advanced at their role.

Operating at an advanced level, when done right, is straightforward. What makes it hard is when people are inconsistent in doing what matters most.

This Week’s Radical Accountability Activating Action: Practice being consistent, persistent, and insistent at the core competencies of your role. While practice rarely makes us perfect, practice does make profits.