Websites are the latest and most preferable platforms for interacting with customers, selling merchandise, and promoting services and products. An effective website design is vital to keep the visitors stay at the page and indulge in purchasing and sharing the info with other users. There are a number of factors that create a great impact on the usability of site and designers and developers across Australia make use of various form and function techniques to create user-friendly UX.

So what actually makes a web design effective and functional? Let’s take a look at important factors.

Purpose

An effective web design always fulfills the requirements of the users and that is why each page must have a clear and well-defined purpose to cater to the needs of the visitors in the best possible way.

Communication

Users across the web are always looking for some kind of information and they want it in a quick. That is why the basic message should be communicated in clear and simple words and must be highlighted well to save the valuable time of visitors. Making use of headlines, titles, bullets, and short paragraphs and phrases communicate messages and information quickly.

The typefaces

Generally, MoonEdge Media and other popular and cheap web design services in Australia make use of Sans Serif fonts including Verdana and Arial. These are basic fonts without any decorative elements that make it difficult to read. The appropriate font size for reading text online is 16px and make sure you only use 3 kinds of typefaces for keeping the design simple yet bold.

Colors

Color palette must be chosen wisely according to the type and nature of the website. A creative color palette helps in enhancing the UX that is it is advised to make use of complementary color combinations for creating harmony and balance. Also, one can use contrasting shades for differentiating text from the background. Always be careful when using bright colors as they represent emotions and must be utilized sparingly.

Images and graphics

Images and pictures can convey strong messages and making use of appropriate and quality images for any site can help marketers to enhance brand awareness and reach out to potential consumers. If there are no high-quality images available consider using stock images and make use of pretty infographics and short video clips to for effectively communicating the message intended for users.