Ok, this isn't recruiting related . . . but personal branding related. What would you do to protect your personal brand?

Rapper Not Amused by Request to Change His Name

"Not all publicity is good publicity, at least according to 50 Cent. The rapper, whose real name is Curtis Jackson, filed a lawsuit against Taco Bell yesterday for using his name and likeness without permission. Mr. Jackson claims trademark dilution, false designation of sponsorship, unjust enrichment and a violation of his civil rights, among other claims. He's seeking $4 million in damages."

See rest of the article at the link above :)