Our 7 Best Recruitment Marketing Articles of the Week (5.15.10 to 5.21.10)

Originally posted on the SmashFly Recruitment Marketing Blog.


Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing. This week’s topics include an undercover job seeker, blind dates and referrals, video resumes, the right way to network, interacting with candidates online, job seeking success story and some awful Tweets by job seekers.


Here are the articles that interested us this week (in no particular order), enjoy!:


Why the Undercover Boss should be the Undercover Job Seeker by Paul DeBettignies (@MNheadhunter)


Must Read! Eye Opening 3 part blog series that takes a look at how effective a company’s customer service was for job seekers. Brilliant idea for this piece and something that companies may want to think about doing on their own.


Referrals – The Blind Dating of Recruiting by Trish McFarlane (@TrishMcFarlane)


Referrals are a great cheap and easy way to hire top candidates. Trish provides us with the top things you need to think about when it comes to Referrals (all learned from the dreaded blind date). I particularly like “Trust the MatchMaker”!


Wooing Job Recruiters with Video Resumes by Alina Dizik (@WSJ_com)


This Wall Street Journal article takes a look at the best places to create your video resume and gets one on one feedback from recruiters on the effectiveness of a video resume.


Buy My Stuff and Click My Junk by Sharlyn Lauby (@Sharlyn_Lauby) (@hrbartender)


Everyone loves when people buy their stuff, but Sharlyn cautions that to network you need to give to get. Share knowledge not product specs!


Have Prospective Candidates at “Hello” by Omwale Cassele (@mysensay)


Love this piece on using online tools to communicate your value position to top candidates. Online interaction with candidates is becoming more important and these are great thoughts on how to improve this process. Also liked the application discussion, some employers processes are painful.


Learn how $6 for Google ads became four interviews, two job offers ... by Steven Rothberg (@StevenRothberg)


Great video of how an creative job seeker landed a dream job with only $6.


You Might Not get a job If…You post things like this on Twitter by Robin Eads (@imjustagoyle)


Great collection of Tweets that prove that you should be sensible with what you post online. I love the Star Trek poster image, cracks me up every time!


Hope you enjoy the list. If you have any articles I should add to the list feel free to add them to the comments or send me an email at chris@smashfly.com.




About the Author: Chris is a Marketing Analyst for SmashFly Technologies. SmashFly provides a recruitment marketing platform called WildFire that enables companies to easily launch and more important measure the performance of their recruiting efforts online.


The WildFire recruitment marketing platform offers Job Ad Distribution, Social Networking Delivery, Recruitment Opt-In Database, Recruitment CRM, Web Commercials / Micro-sites and Resume Sourcing services.

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