Money, Money, Money

Get their attention with the money and then fill in the blanks. Talk loud and talk first about it. Money is an extremely powerful tool - make no mistake about it. It is also laden with all kinds of emotional baggage AND FOR SOME REASON carries a discussion taboo around it. It's as if we're not "supposed" to be interested in it. Are you kidding me? It's ALWAYS what grabs my attention. I want to see prices posted for services on websites, I want to hear it spoken about UPFRONT and openly. I respect someone who can do that. Original ERE discussion here.
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