Semantic search and Contextual search. You use it everyday, whether you know it or not. Sometimes it's pretty darned convenient: You are traveling on the road to visit a family member and you need to find a restaurant. To save time, you type in "food" on the Google search for your phone. Instantly you have multiple restaurants that range from the fast kind, to the suit & tie kind. The technology behind that search is what companies like Google are trying to do: make searching easier for the every day user. But Sourcers and Recruiters are not every day users. When you search for one type of keyword, you sometimes get "related" keywords that have nothing to do with your search. Even when I was researching this webinar, I had to change my search from [ "contextual search" sourcing ] to [ "contextual search" "sourcing" ] Why do you think the first one is bad? Message me if you think you know. I'll explain why in this presentation! 

This session will be about searching, keywords, engines, and technology terms that you have to know about thoroughly in order to find them. We'll talk about why it's a good thing when you can get search engines to assume terms in your search and why in can be bad. We'll talk about sourcing on Google, how to make it work for you, and the sourcing differences in Linkedin verses Bing verses Google...They all search differently! We'll talk about why you should use the Personal results in your Google search and why you should turn them off. We'll discuss why your search engine is faster than you, and why you need to be smart enough to tell it what you are exactly looking for. We will give you search string examples that you can take home and put to work immediately. 

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