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Permalink Reply by Dave DeMink on October 6, 2008 at 2:26pm

I am always learning more...why don't you like Twitter?

I just signed up and don't know to much about it, but see some value.

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Permalink Reply by Slouch on October 6, 2008 at 2:32pm

Have a look Dave

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Permalink Reply by pam claughton on October 6, 2008 at 2:55pm

Dave,

I love Twitter! Feel free to follow me, http://twitter.com/pamclaughton

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Permalink Reply by Paul DeBettignies on October 6, 2008 at 2:59pm

Dave,

Added you to the group list.

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Permalink Reply by Michael Johnson on October 6, 2008 at 4:22pm

i just started using twitter too. i'm having trouble finding the business/recruiting value in it. can someone help decipher that for me? Am I missing something glaringly obvious?

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Permalink Reply by Dave DeMink on October 6, 2008 at 6:41pm

Michael Johnson said:

i just started using twitter too. i'm having trouble finding the business/recruiting value in it. can someone help decipher that for me? Am I missing something glaringly obvious?

Michael -

Here are the value points as I see them....as explained by someone from outside our industry, but nonetheless, using Twitter the exact same way.

It is going to come from the value of the people following you. Your brother or grandmother following you is probably not going to help, but there are other ways:

> build brand awareness for you and your company
> if you provide people with valuable insight into there markets, they will perceive you as an " industry insider"
> networking with other recruiters for split deals (my motto: a split deal done quickly is better for my business than a full fee that takes forever to complete)
> ReTweeting: passing along important, relevant industry news you get from other to your followers (perception is that your always in the know)
> by following others in your niche, you will also get the same "inside" information that you can pass along to your followers
> potentially get leads from other recruiters

I am sure there will be more uses that will come to mind over time, but these are a few that come to mind.

Dave

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Permalink Reply by Dave DeMink on October 6, 2008 at 6:45pm

Managing Twitter so that I don't get sucked into the abyss of "Tweets" which keeps me off the phone....

> I use Tweetdeck (desktop application that I can close) - www.tweetdeck.com
> I use rules in my email to filter Twitter messages to a Named Folder

Dave


Dave DeMink said:

Michael Johnson said:

i just started using twitter too. i'm having trouble finding the business/recruiting value in it. can someone help decipher that for me? Am I missing something glaringly obvious?

Michael -

Here are the value points as I see them....as explained by someone from outside our industry, but nonetheless, using Twitter the exact same way.

It is going to come from the value of the people following you. Your brother or grandmother following you is probably not going to help, but there are other ways:

> build brand awareness for you and your company
> if you provide people with valuable insight into there markets, they will perceive you as an " industry insider"
> networking with other recruiters for split deals (my motto: a split deal done quickly is better for my business than a full fee that takes forever to complete)
> ReTweeting: passing along important, relevant industry news you get from other to your followers (perception is that your always in the know)
> by following others in your niche, you will also get the same "inside" information that you can pass along to your followers
> potentially get leads from other recruiters

I am sure there will be more uses that will come to mind over time, but these are a few that come to mind.

Dave

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Permalink Reply by Karen Swim on October 7, 2008 at 8:25am

Hi Dave! I thought I would add to this discussion since I played a role in talking you into Twitter madness! :-) The value of twitter is in your use of the tool, and it is just that - a tool. It does not replace other social media or marketing tools but it is an adjunct to other efforts. You do not have to tweet all day. You do not have to discuss what you had for lunch. The "chatter" that people associate with Twitter is actually people getting to know one another and engaging in conversation. However, you choose the level of intimacy that is comfortable for you. The business value is the ability to enhance your brand visibility, make connections with hiring sources and candidates, share resources and information with industry thought leaders and gain valuable market info in real time. Paul DeBettignies is a great example. He shares market info, tweets job openings and engages in conversation. I cannot recall him tweeting about dinner but yet as a non-recruiter I know who he is the region he serves and what he's about.

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Permalink Reply by Susan Kang Nam on October 7, 2008 at 8:47am

this is beautifully said. Thanks Karen :) I feel the same.. I don't use twitter initially to get something out of it immediately (i.e. business etc.) I use it in addition to other networking efforts - to "get" to know someone on a more intimate level. For example, I read tweets by Laurie Ruettimann & Carmen Hudson on Gary vaynerchuk's key note address via web 2.0 conference and I was instantly interested in his work. He is a passionate speaker.. and a leader in the web 2.0 world.. so now we were able to exchange few tweets.. and we are following one another and sharing DMs. (source - twitter address - garyvee). I feel Twitter is a great tool to get to know of their thoughts.. and in return it helps me to know who I would like to connect further near future. Best wishes to every tweet peeps out there. I have a feeling twitter participation will continue to increase and will add value to your quality of life (only used with some strategy and time management -- as it can be quite addictive :) Best, Susan

Karen Swim said:

Hi Dave! I thought I would add to this discussion since I played a role in talking you into Twitter madness! :-) The value of twitter is in your use of the tool, and it is just that - a tool. It does not replace other social media or marketing tools but it is an adjunct to other efforts. You do not have to tweet all day. You do not have to discuss what you had for lunch. The "chatter" that people associate with Twitter is actually people getting to know one another and engaging in conversation. However, you choose the level of intimacy that is comfortable for you. The business value is the ability to enhance your brand visibility, make connections with hiring sources and candidates, share resources and information with industry thought leaders and gain valuable market info in real time. Paul DeBettignies is a great example. He shares market info, tweets job openings and engages in conversation. I cannot recall him tweeting about dinner but yet as a non-recruiter I know who he is the region he serves and what he's about.

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Permalink Reply by Ken Horst on October 17, 2008 at 4:06pm

If I were a corporate recruiter I would set up an account just for my recruiting gig, separate from my personal account, and encourage candidates to follow me on Twitter where I would post my new openings. What's nice is you can mention the job and include a link to the actual job page on your career site/ATS. If they are interested they simply click the "apply" button and away they go! It's slick and it's free.

I would put "follow me on Twitter" on all my marketing materials and websites just as I do my email or phone number. Everytime someone signs up to follow me, I can visit their profile and learn a little more about them and if they are a serious candidate, I might even sign up to follow them, to learn even more about them.

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