i just started using twitter too. i'm having trouble finding the business/recruiting value in it. can someone help decipher that for me? Am I missing something glaringly obvious?
Michael Johnson said:i just started using twitter too. i'm having trouble finding the business/recruiting value in it. can someone help decipher that for me? Am I missing something glaringly obvious?
Here are the value points as I see them....as explained by someone from outside our industry, but nonetheless, using Twitter the exact same way.
It is going to come from the value of the people following you. Your brother or grandmother following you is probably not going to help, but there are other ways:
> build brand awareness for you and your company
> if you provide people with valuable insight into there markets, they will perceive you as an " industry insider"
> networking with other recruiters for split deals (my motto: a split deal done quickly is better for my business than a full fee that takes forever to complete)
> ReTweeting: passing along important, relevant industry news you get from other to your followers (perception is that your always in the know)
> by following others in your niche, you will also get the same "inside" information that you can pass along to your followers
> potentially get leads from other recruiters
I am sure there will be more uses that will come to mind over time, but these are a few that come to mind.
Hi Dave! I thought I would add to this discussion since I played a role in talking you into Twitter madness! :-) The value of twitter is in your use of the tool, and it is just that - a tool. It does not replace other social media or marketing tools but it is an adjunct to other efforts. You do not have to tweet all day. You do not have to discuss what you had for lunch. The "chatter" that people associate with Twitter is actually people getting to know one another and engaging in conversation. However, you choose the level of intimacy that is comfortable for you. The business value is the ability to enhance your brand visibility, make connections with hiring sources and candidates, share resources and information with industry thought leaders and gain valuable market info in real time. Paul DeBettignies is a great example. He shares market info, tweets job openings and engages in conversation. I cannot recall him tweeting about dinner but yet as a non-recruiter I know who he is the region he serves and what he's about.