Your posts are hard to read; mostly due to the formatting which seems to be more conducive to traditional print - not web pages. The column is narrow, the words are dry and academic, and the sentences run on too long.
Most people have wide screen monitors, not to make room the google ads, but to provide more space for words across the screen. The less we have to scroll down the better.
Also, the italics, bold-face fonts are distracting, and if you have to define phrases (like TOMA) it's probably better to leave the acronym out.
Hope this helps.