You may rest assured that this situation will not last.
The web is best when it tears down the friction that separates information from the people who need it. The folks who work hard mining data manually today will be flipping burgers in the near future. The skills required to move forward are unlike the ones being taught. Contemporary sourcing is a dead-end occupation with little in the way of transferrable skills.
Next generation recruiting is about relating intimately, not about mutual discovery. It's about fidelity and long term value exchange, not one night stands. It's about data that updates itself because the relationship is constantly working. Finding each other? Easy. Building an enduring relationship? Hard.
For a while, sourcing will be a high dollar, easy pickings income source. But, in the relatively short term, the need for the expertise will evaporate. Former sourcing luminaries will be familiarizing themselves with the alarm on the French fry machine and the relative difference between Rare, Medium and Well done.
Evaporate, as in "What air freshener scent would you like with your car wash?"
So, what do you do if you're a sourcer (or any kind of Recruiter, for that matter)?
The top companies that are multi-year clients of Broadlook have something in common. They are doing well in the down turn.
Animal, I doubt social networks will ever really take off as a great source to find people. Reason?
Most people (myself included) are working twice as hard to earn half as much as previously and thrice as hard in attempting to earn the same. This means I'm logged into a social network most infrequently, and I know the prospects I'm recruiting often tell me it's either ok to call them AT THEIR OFFICE at 8-9 PM or that they'll return home from work AFTER 9 AM forcing this aging recruiter to stay up later and work longer.
Point is "the best" at companies are working their asses off in this economy.We all know, and so do they, a job is not an entitlement. The best remain gainfully employed mainly because they can effectively/successfully accomplish more than one person's worth of work making them invaluable to their employer, and would likely spend the precious little time they have with family/friends than navigating a social network......unless they're out of work.
Just my five cents.....