No paper resumes, Ppply on twitter w/minimum klot/kred score. Whaddya think?

So this is happening.  http://blogs.enterasys.com/hiring-a-social-marketer-no-paper-resume... 

It is a company recruiting for a social marketer and who will not accept resumes - only applications via twitter, and who have minimum klout/kred requirements.

Is it goofy? Is it smart?

Disclosure:  Enterasys is not a client, nor do I want them to be.  I know little about them.

Part of me is mulling over what a resume means. Years ago I stopped sending "resumes" to my clients and am really a stickler about it.  I make presentations - a resume is often part of that (never only what I send) and I think "sending resumes" demeans and belittles what we do.

This level of pedantry is similar to how I never place "perms" or "permanent employees" (really what the hell is that about anyway - nothing is permanent, ever) I place "direct-hire" employees or contract, or contract - to - hire" folks.  But words matter, folks.

So, the age of electronics data and presentations. The age of social.  Do klout/kred scores matter?  Is tiwtter a good way to "opt-in"?

C'mon, lets have some coffee and talk.  I'll share my thoughts in the thread.

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W+K [the people who dreamed up the Old Spice Ad campaigns] are one of the most awarded and respected advertising agencies in the world. They also rebuked the idea of the traditional resume, [which does little to predict success on the job] with a similar, although way more sophisticated, approach involving Twitter, YouTube, Qoura, Allrecipies.com and Facebook.

Although their approach is way different to the rather shallow qualifiers of just asking for Klout/Kred, it's another no-resume required hire.

http://www.adweek.com/adfreak/wieden-kennedy-seeks-help-old-spice-c... 

The article is well worth a read. If you'd like to explore this topic further, I'm blogging about it at the link below. This kind of thing obviously isn't a fix for all industries but in media/advertising the resume is not useful and needs to be put out to pasture.  

http://www.talentmagnate.com/2013/02/how-im-killing-resume-softly.html 

Personally If I ever have to read another resume again it's going to be one too many. There are better ways. 

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