My company has launched a campaign this month to utilize the social and professional networks of our employees to promote job openings and drive qualified candidates.  While metrics on number of clicks, views, and profiles generated will be in soon, we'll have to wait a little longer to see if this actually generate new hires.  In the meantime, our employees, myself included, are reaching out to their networks trying to generate traffic and profiles as a way to earn a referral reward for profiles generated (top 3 get iPads- not too shabby).  I'm curious, about the feeling in this group about the value of these types of programs.  I'd like to hear any input on your success or failure with this type of effort, and if you have a minute, would love to get your feedback on our specific process as well.  There's a link below that takes you to a landing page where we hope that interested candidates would submit a profile.  I'm not asking that you actually create a profile, but would like to hear your thoughts on the ability for that page to generate interest and action....what do you think?

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Hi Jason,

Your campaign should mirror your business approach, to ensure alignment and fit. Luke's point is very valid - having qualified links are more important.

I worked with a group for four months helping them to develop an effective social media strategy. It took a few weeks before we saw some real results. 

Metrics are very important. I like to measure as much as reasonable. What was difficult was to ascertain the source, so trying to do too many things simultaneously makes it more difficult.

How and what people search for is very important. Understanding your market is often neglected.

Having had a look at your page, some people may want to know a little bit more. Having additional information may just get them more interested. A link to your company page would be useful. I am not sure I understand the benefits of why someone would be interested...

The real challenge is to get people to act.

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