I'm partially with Dan Nuroo on this, but maybe flip flopped. I started using Twitter to build the community or enhance the community of people I want to be in touch with. I looked at it as the virtual office, some professional sharing that is helpful, some relationship building within that virtual office, and yes some water cooler talk. I see all of these things as very valuable long term. However, the search aspect is potentially much more powerful and much more valuable from my perspective. So I see great value in both, more in the search and find side, but plenty of added benefit in the virtual office water cooler side to make followers and following well worth while.
Todd Kmiec & Associates
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